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Practical notes on AI agents, custom software, and rescuing the things you already built — written for the owners and operators actually doing the work. No thought-leadership fluff.

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Featured/Jun 24, 2026 /5 min read

GEO vs SEO: What's the Difference and Why It Matters

Your potential customers are changing where they search. Some still type queries into Google. A growing number ask ChatGPT, Perplexity, or Gemini instead — and act on the answer without clicking a single link. If your company only shows up in Google, you're invisible to that second group.

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OperatingJun 24, 2026

GEO vs SEO: What's the Difference and Why It Matters

Your potential customers are changing where they search. Some still type queries into Google. A growing number ask ChatGPT, Perplexity, or Gemini instead — and act on the answer without clicking a single link. If your company only shows up in Google, you're invisible to that second group.

5 min read→